El Pollo Loco: Feel The Mexcellence


I wrote the tagline and helped win the El Pollo Loco pitch for Goodness MFG in 2011. This is the current overall line for the entire EPL campaign.

Client: Goodness MFG.

Creative Director: Bob Cianfrone, Tom Adams, Paul Keister.
Art Director: Troy Kooper.
Writer: Troy Kooper.